WIRTH - CoPilot

UI Design & Brand Systemization

When I joined the WIRTH project, a new venture by Innovation Refunds supporting SMBs beyond government tax credits, the core product structure and user flows had already been defined by the product and UX teams.

My focus was on elevating the experience through thoughtful interface design and system-level cohesion. I conducted a full UI audit and collaborated closely with UX researchers, analysts, and stakeholders to streamline patterns, reduce friction, and ensure consistency across multiple tools. I built a scalable design system with reusable components, refined the visual identity, and established a clear set of interaction principles to support future growth.

A key deliverable was the complete onboarding experience for Co-Pilot, WIRTH’s AI-powered business advisor - designed to be intuitive, engaging, and scalable as the platform evolves.

Though I entered after the initial discovery phase, my work helped bridge strategy and usability - turning complex product requirements into a seamless, user-first interface.

Role: Art Director, UI Designer
Branding, Product Design, User Systems, Typography